In the realities of Ukraine, this concept goes beyond the classic image of a volunteer or an ambulance doctor. It is also about those who create new standards of work, transforming chaotic responses to the crisis into systemic solutions that shape the future. Over the three years of full-scale Russian war against Ukraine, humanitarian aid in Ukraine has gone from an emergency response to structured and long-term programs. In 2022, the main task was to make time: to deliver medicines, equipment or products to where they are needed immediately. Today, systematicity, strategy and the ability to build solutions that will work for years come to the fore.