The healthcare system cannot be effective without a strong management team, well-established communication and the ability to attract resources. However, statistics show otherwise: according to the Ministry of Health, about 60% of hospital managers have never received management training, and 70% of senior nurses do not have basic communication skills.

1. A modern doctor is not only a professional, but also a leader of change

Today, a doctor, nurse, administrator of a medical institution is not just an executor. This is a point of strength in the system. A point where care, crisis, communication, fatigue - and determination to act meet. One of our key focuses is the development of managerial competencies.

Natalia Tulinova, founder and CEO of ZDOROVI, emphasizes:

“The healthcare system will not withstand the pressure if there are no people at the management level who are able to make sound management decisions. Even the simple ability to calculate risks or determine priorities is something that can save lives in a crisis.”

These words are confirmed by statistics: over 60% of hospital managers in Ukraine have never received management training. ZDOROVI aimed to change this. 42 managers completed the four modules of the fundraising course. Another 370 participants attended separate sessions, focusing on their own needs. Such a flexible format turned out to be extremely effective.

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2. Medical care cannot be high-quality without humanity

Barrier-free medicine is not only about technical equipment. It is about service, language of communication, empathy and the ability to see the patient as a person.

“Inclusion is not about “special” people. It is about the culture of communication with everyone. And this can — and should — be taught,” says Iryna Pashkevych, an expert and trainer at ZDOROVI.

After the trainings on barrier-free medicine, we received feedback that proves that this direction is needed not only for doctors, but also for administrators and technical staff. “A great intensive course for people working in the healthcare sector and beyond. Thank you for the content and conciseness,” — mentioned a participant in the training.

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3. Conflicts are not a verdict, but a point of growth

Conflict management trainings turned out to be especially relevant at a time when medical staff is working on the verge of emotional burnout. Most participants admitted that conflicts with patients are no less exhausting than night shifts. 70% of senior nurses lack basic skills in personnel management and crisis communications. This directly affects the quality of care. That is why the Conflict Management module became an unexpected favorite among participants. We saw how much there is a lack of skills in constructive conflict resolution.

“A culture of mutual respect is not an abstract category. It is about specific tools that help preserve the mental state, motivation, and even the lives of patients,” explains Tetyana Kuzmenko, an expert and trainer at ZDOROVI.

The phrase that stayed with us after this module: “A respectful “no” heals better than an indifferent consent.” We saw how the faces of the participants changed when they first tried new dialogue formulas — and they succeeded.

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4. Middle medical staff — an underestimated resource for change

346 nurses took part in the trainings — almost 3.5 times more than we expected. Their interest became an indicator that this particular category of specialists needs systemic support.

“Nurses often become a “buffer” between the patient, the doctor and the family. If you give them knowledge, the whole atmosphere in the hospital changes. And this is no longer a theoretical statement, but a practice,” — Natalia Tulinova.

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5. Strength — in the community

The education project has become proof that even in difficult times, resources for growth can be found. Instead of the planned 250 participants, we had over 1,500. This confirms that the demand for systemic knowledge in medicine is extremely high. 

‍The ZDOROVI educational direction is not about one-time events, but about changing the culture in medicine: patient orientation, ethical attitude towards vulnerable groups, development of management skills and transparency in work. We believe that knowledge changes the system. And when this knowledge is transferred through experience, dialogue and respect, it becomes a resource for daily changes in every hospital, every interaction between a doctor and a patient.

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One of the participants summed up:

“This is the first training after which you don’t want to close the tab and forget. You want to try. And you want to be a part of such changes.”

ZDOROVI learned the main thing for themselves: training is not an event. It is a long process of support, exchange of experience, honesty, humanity and trust. We are grateful to all medical professionals who joined the training. We are already working on new courses - even more changes are ahead. And even more leaders who are ready for them.

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